Palm Desert, CA – Promote and market Greater Palm Springs as a premier visitor and convention/meeting destination for the purpose of positively affecting the area’s economy.
Smith Travel Research:December occupancy in Greater Palm Springs was down 1.8% at 51%. ADR was down 2.2% and RevPAR was down 4% in December. Year-to-date occupancy is up 1.1% at 59%, ADR is up 5.4% and RevPAR is up 6.6% over the previous year.•Convention Sales:For December, the CVB booked 29,967room nights. The rooms booked by the CVB in December will support more than 6,769jobs and generate more than $28.7million in business sales. Year-to-date, 175,898 room nights have been booked. The CVB booked meetings which were held in December and generated 6,327 room nights. These bookings supported 2,787 jobs and generated more than $15.6 million in business sales. The team also generated 50new leadsinDecemberfor a total of 827new leads year-to-date.In 2015, the CVB grew the overall number of room nights by 14%.
Additionally, the Convention Sales department increased the number of new leads by 7% (576 leads) to the market. December Convention Sales Activities: December 2-4, 2015–CalSAE Seasonal Spectacular –Sacramento, CAThe CalSAE Seasonal Spectacular is a premier one-day program and the event drew over 1000 attendees and meeting executives from throughout the greater Sacramento area. CVB staff members and five destination partners attended the morning educational sessions and the West Coast's largest association industry tradeshow. oDecember 7-9, 2015–Society of Incentive Travel Executives Southern California Holiday Event –La Quinta, CAThe Society of Incentive Travel Executives Southern California Holiday Event,also known as SITE SO CAL,returned to the Greater Palm Springs and the CVBassisted as a major sponsor for the program. The event took place at the La Quinta Resort and Club and approximately 500meeting planners and hospitality professionals were in attendance to celebrate the holidays and raise money for worthy charities. This all-star event has grown to be a premiere event among Southern California hospitality professionals.oDecember 15-17, 2015–Association Forum of Chicagoland (AFOC) Holiday Showcase –Chicago, ILThe annual AFOC holiday Showcase is widely considered the industry's best and most highly attended one-day exhibition for Chicago's multi-billion dollar association meetings market. The CVB and five destination partners were in attendance.
DecemberDestination Services:oFulfilled 12 client requests resulting in 204 CVB Partner referralsoAssisted a total of nine clients with service requests/fulfillmentsoOrganized six site visits representing 8,324 room nights and 4,050 attendeesTravel Industry Sales:In December, the Travel Industry Sales department produced six hotel and non-hotel leads, sent 117client services and met with 633travel professionals by conducting destination training, sales calls, hosted familiarization tours and attended industry tradeshows and events.December TIS Sales Activities:oDecember 1, 2015 –China Destination Sales Calls & Meetings -ChinaCherrie Yang, CVB’s account manager in Shanghai, conducted sales calls to Bamboo Garden International Travel Service in Beijing. She also attended a Brand USA Key Partner Meeting, including key clients fromGalaxy Tour, JJ Tour , and Ukubang discussing FAMopportunities to Greater Palm Springs in 2016.oDecember 1-6, 2015 –Prost Desert Cities Luncheon –Indian Wells, CAThe PROST Desert Cities December networking luncheon was held at the Hyatt Regency Indian Wells Resort & Spa. The Event was attended by travel industry professionals from Corniche, Altour, ProTravel, Worldview Travel, and Sunshine Travel.oDecember 3, 2015 –Prost Desert Cities Luncheon –Indian Wells, CAThe PROST Desert Cities December networking luncheon was held at the Hyatt Regency Indian Wells Resort & Spa. The Event was attended by travel industry professionals from Corniche, Altour, ProTravel, Worldview Travel, and Sunshine Travel.
December 11-12, 2015 –Visit California Luxury Workshop –IndiaChristina Colney, Visit California’s India account director, conducted two workshops, in New Delhi and inMumbai, on behalf of the CVB. These two workshops were for tour operators that focus on the luxury segment. Destination presentations and information were provided to a group of luxury tour operators.oDecember 14-15, 2015 –Local Sales Calls to Travel Agencies –Greater Palm Springs, CALocal calls were conducted on both days to the following agencies: AAA La Quinta & AAA Palm Springs, Anderson Travel Palm Springs & Anderson Travel Indian Wells, Sunshine Travel & Cruise, ProTravel, Worldview Travel, Aviator Travel, ACT 1 Travel, Elite Travel, Gadabout Tours, and Your Travel Agents Palm Springs. The CVB met with 45 agents and discussed GPS events, travel and business forecast for 2016.oDecember 15, 2015 –International Travel & Tourism Forum –San Francisco, CA Ashlee Ciara attended the 3rdannual International Travel & Tourism Forum. This program was created by San Francisco Travel with a specific focus on the international visitor industry and addressed the important of international visitors. Ashlee Cara was invited to speak on a panel to discuss international tourism.oDecember 31, 2015 –United Kingdom Trainings & Meetings – London, United Kingdom James Meed, CVB’s account manager, conducted destination training at Ocean Holidays, Vacations to America and Flight Centre for their reservation staff and had product meetings with Bridge & Wickers and Mint Greens no behalf of the destination.oDecember 1-31, 2015 –Australia Destination Trainings & Meetings –Sydney, AustraliaMelanie Mayer, CVB's account manager in Sydney, conducted sales calls at Helloworld and Driveaway Holidays as well as trained 26 agents at Hoot Holidays and Excite Holidays through webinars and in-office training.
FAMS, Site Inspections & Client Meetings:oHotelplan Motorhome (14 clients) -SwitzerlandoVision Travel Solutions (1client) –CanadaoBlue Heron Travel (1client) –Canada US Consultant General (1 client) –SingaporeMedia and Communications Highlights: Media Golf ClassicThe CVB was the destination partner for the annual Media Golf Classic. As part of the event, 65 media professionals were in attendance.